Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the ...

How can blockchain help marketers? Well security, transparency and accuracy of your customer data is a good start. Is it hype or the next big thing? Blockchain may be a relatively new technology, but ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology is used in logistics, manufacturing, games and in facial ...

Analysis reveals fragmented marketing efforts cost blockchain projects up to 57% of potential effectiveness. New industry ...

Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform ...

How are token-based advertising systems transforming digital marketing? Learn how blockchain tokens reward user attention, ...

If you’ve been a CMO for the past five years, you remember those times when entrepreneurs looked at blockchain through hype-filled eyes. Some regarded it as an opportunity to make big bucks, while ...

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known ...

Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies can ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...