Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. If there’s one thing we can all agree on in the age of ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile. This is part 1 of a 4 part article series on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Nissan Motor Co. has confirmed that the personal information of around 21,000 customers was exposed following a cybersecurity ...

In an emailed statement, Coupang said a former employee had downloaded personal data belonging to about 3,000 customers out ...