ChatGPT may be stuck in 2021 when its developers last fed it training data, but it's still a tireless research and writing assistant. I use ChatGPT extensively in my work, peppering it with questions ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today's data-rich marketing environment, audience ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

One California voter tweeted: “‘Help me fight climate change’ says the campaign mailer going straight into the recycle bin.” Then there’s the Facebook user who called “snail mail” campaign fliers ...

Vice President Harris will vote by mail ahead of Election Day as a way to “model” the different modes of voting for Americans, the campaign told reporters Saturday. The team, however, didn’t provide ...