Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

Sales and marketing are terms often used interchangeably, but they have key differences in their crucial roles. Together, they push the business growth through sales as well as marketing efforts.

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

Marketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast ...

We spoke with Lamborghini’s Chief Marketing and Sales officer, Federico Foschini, about Lamborghini’s rapid growth and ...

Discover what sales leads are, how they work, and factors that impact their quality in the sales process, boosting your ability to convert potential clients.