Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Over the past decade, it has become popular to invoke the term “strategy” in global health. For many NGOs operating in developing world contexts, strategy is synonymous with “vision.” For others, ...

It doesn't matter how good your products or services are if nobody buys what you're selling. A sales strategy is a detailed plan for boosting sales revenue. It takes serious thought and planning to ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring ...

For storage giant EMC, the push is on to define its software-defined storage strategy while ensuring the company minimizes the potential impact on its existing storage technology business. Amitabh ...

Dell, which has made several acquisitions to become one of the top SMB and enterprise storage vendors, is looking to take its software-defined storage strategy to the next level. Dell is combining its ...

One year ago, I wrote a research note on defined outcome strategies — which most commonly include buffer strategies. Defined outcome ETFs let investors stay in an investment while managing risk. One ...