While agentic AI has the potential to improve the roles of those working in design, it requires a strategic approach to ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Creating and admiring the creations of others can bring color, joy, enthusiasm, and good feelings. It’s all about lights, and ...

Design AI tools to amplify human creativity, not replace it. Build systems that spark curiosity, guide exploration and remove ...

Creativity is a fascinating and essential aspect of human potential. It is not just about artistic expression. It is about ...

Somerset Maugham, the prolific English author, was diligent about writing between 1,000 and 1,500 words daily. But before ...

A large study shows that AI can enhance creative thinking by encouraging exploration rather than efficiency alone.

New research shows that ADHD (Attention Deficit Hyperactivity Disorder) is linked to higher creativity, and that this ...

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives ...