The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms ...

Doordarshan’s initiative expands access for regional broadcasters, boosting diversity and reach in India’s free-to-air TV ...

Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates ...

This concludes a three-decade journey in the media industry, highlighted by two impactful tenures at Innocean spanning over ...

Iyengar’s departure follows a period during which he was instrumental in driving Planetcast’s digital and cloud-focused ...

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth ...

Two major food service groups combine operations to accelerate growth, expand footprint and enhance market leadership in ...

Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer ...

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter ...

OPPO India has kicked off the journey to the much-anticipated OPPO Reno15 Series launch with a new brand campaign titled ...

Ministry clearance paves the way for Arugn Tech to take full control of Apollo-backed Planetcast in strategic media ...