Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are ...

The photograph says everything you need to know about Silicon Valley's new playbook. On one side stands Cristiano Ronaldo, ...

The digital advertising industry faced a perfect storm of disruptions as December drew to a close, PPC Land reports. Among them were massive investments in AI power systems, platform consolidation and ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

In this week’s edition of The Prototype we look at the biggest tech breakthroughs of 2025–and the year’s best music.

When the Yankees extended a one-year, $22 million qualifying offer to Trent Grisham, the collective gasp from the fanbase was ...

OpenAI will reportedly base the model on a new architecture. The company’s current flagship real-time audio model, ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

Bellinger resurrected his career in pinstripes last season, launching 29 home runs and driving in 98 runs while playing Gold ...

anthropomorphism: When humans tend to give nonhuman objects humanlike characteristics. In AI, this can include believing a ...