As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

This easy lash technique gives you the full, fluttery look of extensions without the salon visit. Perfect for everyday glam or special occasions, with simple steps anyone can follow.

Discover nine easy eyeliner styles for everyday to glam looks. Simple tips that instantly lift, brighten, and transform your eyes. Trump erupts over Mar-a-Lago search after new email report A civil ...

The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

I'm officially at the point in my life where I can't be bothered to spend a full minute meticulously coating mascara on each eye in the morning as part of my makeup routine. And while I love a ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...