The purpose of American foreign policy is to advance and defend the interests of the American people through our engagements with the rest of the world, yet more so than ever before, most Americans ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A report from the White House outlines strategies to combat childhood chronic disease and attempts to set a MAHA agenda for the country. PLURIBUS UNUM ENVIRONMEN ONMENTAL STRATEGY REPORT Make Our ...

Business Strategy is a roadmap that guides a company toward its goals while steering through market shifts, customer needs, and competitive pressures. When leaders understand what is business strategy ...

In today’s crowded markets, many businesses find themselves trapped in fierce competition, fighting over price and share. This is what the Blue Ocean vs Red Ocean strategy helps clarify. The concept ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

1 Department of Information Systems and Business Analytics (ISBA), Florida International University, Miami, USA. 2 Chaplin School of Hospitality & Tourism Management, Florida International University, ...