Meta's Reels began as a hasty response to TikTok's viral dominance. Five years later, the company's short-form video product has become one of its most significant ...

In an age of AI, growth hacks and endless “hacks,” it’s easy to forget that marketing had a working system long before algorithms and large language models appeared.

Many creators complain that despite their hard work, their videos don't get views. In 2026, YouTube has become smarter than ...

If you’ve ever opened YouTube and seen a talking AI SpongeBob, a looping slime video, or something that feels engineered to ...

Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

For marketers, MTV’s UK sign-off is a clean line in the sand. There was a time when buying youth culture meant buying a slot ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

A report reveals AI-generated content now dominates YouTube, with India leading the trend in production and consumption.

AI algorithms, trained on historical data reflecting men's sports dominance, may be gatekeeping sports content on social ...

A recent study has revealed that over 20% of the videos recommended to new YouTube users are low-quality content generated by ...

A Kapwing study reveals that over 20 percent of videos recommended to new YouTube users are low-quality, AI-generated content ...

MrBeast’s former manager believes the era of creating another YouTube megastar may already be over and the algorithm is to ...